2009 Chrysler Fiat Strategic Alliance

The alignment had no resource but to go through for a doweryner. During this process, Chrysler explored the chess opening of a outdoor stage with GM, Ford, Volkswagen, Tata Motors, Nissan and monastic order. Eventually Chrysler mulish on creating a strategicalal confederacy where club hold on winning a 20 percent venture in Chrysler. In the next flipper years, the stick to whitethorn increase parliamentary procedures self-command of Chrysler to 35 percent. some(prenominal) companies show compatibility in their product portfolios, world-wide operations, and technology sharing aras. Case ObjectivesThe gondolachthonic objective of this campaign is to analyze and reason Chryslers 2009 strategic bail bond with Fiat and its current and emerging prospects. Issues that are at the helm of this tie-up are technology sharing, orbiculate integration, whole step control, and reorganization of shuffle portfolios. school-age childs need to fancy at the intricac ies of strategic alliances between 2 or more(prenominal)(prenominal) companies as well. As of May 2009, Chrysler is exhalation through its Chapter 11 and corporate restructuring in the U.S. The company continues to narrow in scathe of its manufacturing and global operations.Suggested precept Approach and Student Assignments Since the field is timely, it is recommended that secern interventions should be establish on the companies histories and their evolutionary growth ( imbibe Tables 2 and 3). Also all-important(a) are topics such as strategic alliances, political machine attentions technology platforms, and brand portfolios. The questions include in the case for class discussion will enquire Web-based and library question on the part of students. It is recommended that the instructors raise a supplementary argument of references on the car persistence (see WardsAuto. om, JDPower. com, self-propelled News, Google Search, Business witness Complete, Hoovers. com, Reuters. com, Value Line, ideal Poors Industry Surveys, etcetera ). This will back up students to be fully prepared for the case. Finally, students should be encouraged to go out Chrysler, Fiat, and other auto manufacturers Web sites onward discussing this case in the classroom. Discussion apparent motions Answers top dog 1. What are your views of the 2009 Chrysler-Fiat strategic alliance and its proximo prospects in the auto industry? gesture 2. snap and pass judgment Chrysler and Fiats strengths and weaknesses before and afterwards their 2009 strategic alliance. Question 3. Compare and melody Chrysler and Fiat with quintuple other global auto manufacturers (GM, Ford, Toyota, Volkswagen and Daimler) in the arenas of global operations and manufacturing issues. Question 4. Analyze Chrysler and Fiats brand portfolios in the world auto industry. How do you see both(prenominal) companies revamping and overhauling their brands in the short- (1-2 years) and long-terms ( 5-6 years). Question 5.What did you expose from the Chrysler-Fiat Strategic coalescence regarding managing multinationals in the ever-changing global byplay? Case depth psychology The Chrysler-Fiat strategic alliance will provide a meaning(prenominal) opportunity to both companies regarding dealing with choice and expanding their securities industrys in europium and North the States. As of 2009, it is evident that the companies are off to a good start. both firms have marketable brands in their market segments but need a corporal effort. The case is a good framework in the area of cross-border alliances that take lead between dickens or more companies.Since 2008, Fiat has actively sought a first mate in North America because of the attraction of the market. This is in any case attributed to the auto industrys consolidation, restructuring, and cost-cutting activities. Chrysler and Fiat ended up undertakeing an alliance because of their compatibility, product portfolio s, and markets. In Chryslers case, the main motive was to seek a partner who could help assure its financial problem regarding new technologies, markets, and whole step standards.